Version 7.1

A first look at Safecont content quality analysis SEO tool

by Simon Cox



A first look at Safecont content quality analysis SEO tool

Review of a new tool from Data elasticity S.L in Spain that analyses the quality of your websites content

The most vigorous software for quality content and SEO

Safe­cont is a new online SEO tool from Data elas­tic­i­ty S.L in Spain, that analy­ses your web­site con­tent and high­lights where you should con­sid­er improv­ing the con­tent.

Google is updat­ing their core algo­rithms on what appears to be a near dai­ly basis. The old tricks of sev­er­al years ago no longer work and any new exploits found are not like­ly to be around long enough to be an ongo­ing strat­e­gy. So final­ly Google is deliv­er­ing what it has been talk­ing about for many years — qual­i­ty results for the ques­tions that users are ask­ing of it. Since 2014 Google’s Search Qual­i­ty Guide­lines have told us that E.A.T (Exper­tise, Author­i­ta­tive­ness, Trust­wor­thi­ness) is impor­tant but we have not real­ly seen this in action until 2018. Every­one talks about great con­tent and that’s where EAT comes into play. But how do we mea­sure and audit that content?

Enter Safe­cont

Safe­cont sum­maris­es math­e­mat­i­cal cal­cu­la­tions to make review­ing con­tent eas­i­er whilst adapt­ing to the new era of Arti­fi­cial Intel­li­gence in SEO. Safe­cont mar­kets itself as The most vig­or­ous soft­ware for qual­i­ty con­tent and SEO” — that is a big claim — let’s see!

Con­tent Audits

Tech­ni­cal Audits can unearth issues with the code that can be fixed and fine-tuned but that has not been quite so easy with the con­tent itself — there are few tools that do con­tent audits. One of the biggest prob­lems with web­sites is the qual­i­ty of its con­tent as it is so diverse from site to site and lan­guage is a bit more com­pli­cat­ed than code! As we know from Google’s own Search Qual­i­ty Eval­u­a­tor Guide­lines that Exper­tise, Author­i­ta­tive­ness and Trust­wor­thi­ness (E-A-T) is impor­tant. Page qual­i­ty rat­ings depend on the intent and pur­pose of the con­tent. Safe­con analy­ses the qual­i­ty of all the sites con­tent and allows you to focus on the issues it finds. This is great for organ­is­ing improve­ments to that con­tent — espe­cial­ly your ever­green items.


Safecont Content audit tool review Pagerisk
Safe­cont Con­tent audit tool review Pagerisk

The analy­sis includes an over­all site Pan­daRisk assess­ment — at page lev­el, this is called PageRisk — which is a con­tent qual­i­ty check. Thin con­tent is par­tic­u­lar­ly a prob­lem on e-com­merce sites espe­cial­ly where 3rd par­ty prod­ucts are sold. If the prod­ucts are your own then you have every rea­son to write great con­tent about them but if you are buy­ing in prod­ucts and sell­ing them on you might be tempt­ed to copy con­tent (includ­ing images) from the manufacturer’s web­site or brochure, or write very lit­tle if you have a lot of prod­ucts on sale. Either way, there will be com­peti­tors will­ing to spend more time writ­ing good con­tent and they are like­ly to get the high SERPs and not you.

Three ele­ments make up PandaRisk:

  1. Sim­i­lar­i­ty
  2. Thin con­tent
  3. Exter­nal duplication

The high­er your score the high­er your Pan­da risk will be. Add into this equa­tion the Page Strength that is based on the rel­e­vance of the con­tent with­in the struc­ture of the site and you get four scores for each page on your site:

  1. Page Risk (The Pan­da Risk for each page)
  2. Page strength
  3. Sim­i­lar­i­ty
  4. Exter­nal Duplication

These allow you to focus in on where to pri­ori­tise rewrit­ing tasks.


The clus­ters report shows the risk of groups of con­tent that are sim­i­lar in thi­er com­po­si­tion includ­ing exter­nal con­tent. Exter­nal Dupli­cate is an inter­est­ing one. The site I test­ed on had none — and that was to be expect­ed as they had gone to a lot of effort to cre­ate unique con­tent for the site even though they resell oth­er man­u­fac­tures prod­ucts along­side their own, so I can­not report on how effec­tive this is.


Safecont Content audit tool review Similarity Clusters
Safe­cont Con­tent audit tool review Sim­i­lar­i­ty Clusters

The Sim­i­lar­i­ty Report ini­tial­ly looks exact­ly the same as the Clus­ter report but this is for inter­nal con­tent. A lot of sites will have dupli­cat­ed ele­ments such as menus and foot­ers and the thin­ner the main con­tent on the page the more the com­mon con­tent will be a fac­tor — anoth­er rea­son not to have thin pages! I can imag­ine that sites with dupli­cat­ed con­tent because of URL struc­tures will suf­fer heav­i­ly from this and the site I have been audit­ing has URLs with and with­out a trail­ing slash cre­at­ing dupli­ca­tions — hence the num­ber of pages flagged in this report

Any pages that are list­ed as sim­i­lar will be dilut­ing the poten­tial for any of those pages to rank well. You can use this to prune your site or rewrite those pages that are can­ni­bal­is­ing each oth­er — though I can imag­ine with a lot of sim­i­lar prod­ucts this is going to be a challenge!

Exter­nal Duplicate

Safecont Content audit tool review External Duplicate Clusters
Safe­cont Con­tent audit tool review Exter­nal Dupli­cate Clusters

I’m not sure where Safe­cont gets it’s exter­nal data from for this but it could be just test­ing the top rank­ing sites for terms yours is com­pet­ing with. Either way, this is an impres­sive­ly use­ful indi­ca­tor of how unique the con­tent on your site is.

Thin Con­tent

Safecont Content audit tool review Thin Content Clusters
Safe­cont Con­tent audit tool review Thin Con­tent Clusters

The Thin Con­tent report high­lights pages with­out enough con­tent on them to make them effec­tive. The e-com­merce site I test­ed has added a lot of good con­tent to their prod­uct pages and ranks well — this report will be one of the most use­ful to most sites.


Safecont Content audit tool review tfidf urls and semantic similarity
Safe­cont Con­tent audit tool review tfidf urls and seman­tic similarity

The Seman­tic report has an inter­est­ing graph show­ing the spread of TF-IDF and the num­ber of URLs using that word — a hot top­ic in Europe but under­used in North Amer­i­ca appar­ent­ly. This is great to see where the out­rid­ers are for your top­ic key­words. The bet­ter your site is bal­anced with top­ics the stronger it will be in the SERPs which should mean more traf­fic! Also in the report is the Clus­ter­ing sec­tion. This is an auto­mat­ed way of group­ing URLs togeth­er based on the con­tent con­tained. I believe a lot more analy­sis would need to be done to under­stand how use­ful this is but in the­o­ry for some sites it could make a mas­sive dif­fer­ence — even if its just get­ting the busi­ness to under­stand and gov­ern the content.


Safecont Content audit tool Pages Report
Safe­cont Con­tent audit tool Pages Report

The Pages report pro­vides a sim­ple page by page report show­ing Page Risk, Page Strength, Sim­i­lar­i­ty and Exter­nal Dupli­ca­tion that can be down­loaded as a CSV for cre­at­ing a pri­or­i­ty spreadsheet. 


Safecont Content audit tool review Architecture report
Safe­cont Con­tent audit tool review Archi­tec­ture report

Safe­conf also has an archi­tec­ture report that shows how the site struc­ture is linked togeth­er, using a trendy visu­al­i­sa­tion library. As nice as this looks it does not real­ly give you a lot of infor­ma­tion. The depth lev­els sec­tion though can show you where your lev­el strength is weak and that is very useful.


This is the first iter­a­tion of this online tool so there are a few rough edges but I am sure they will go in good time as the ser­vice gets even bet­ter. The site is in Span­ish but has the option to view in Eng­lish and most of it is a very good trans­la­tion allow­ing you to test and make deci­sions based on the reports. When first using the tool it is quite con­fus­ing as a lot of the reports look sim­i­lar but there are help­ful click­able ? marks that pro­vide expla­na­tions for most topics.

Appar­ent­ly, the AI they use in order to ana­lyze 100,000 URLs makes 1015 oper­a­tions, which is more or less the equiv­a­lent of 1,000,000,000,000,000,000 math­e­mat­i­cal cal­cu­la­tions. Dif­fi­cult to repli­cate that yourself!

I have seen sim­i­lar sys­tems in the past but they have been aimed at cor­po­rate gov­er­nance and were very expen­sive. Safe­cont low­ers the entry cost to decent con­tent analy­sis. I believe this is a very use­ful tool, espe­cial­ly for con­tent audit­ing larg­er sites with a lot of con­tent allow­ing you to focus on improv­ing the ever­green con­tent. Well worth a look!

Safe­cont Con­tent Qual­i­ty Analy­sis tool.

And there is more...

Crawl Stats update on the 3rd Sep­tem­ber 2018.

Safe­cont has intro­duced Crawl Stats show­ing the num­ber of URLs test­ed and the health of the site.

Safecont Crawl Stats
Safe­cont Crawl Stats show­ing the health of the site

There is also an Export CSV func­tion in the Crawl Stats allow­ing you to down­load the raw data. This includes the scores from each sec­tion and is real­ly use­ful for pri­ori­tis­ing your focus on areas that need atten­tion. The fol­low­ing image shows the scores from this site ordered by PageRank.

Safecont Page Stats - csv output
Safe­cont Page Stats — CSV out­put smartened up show­ing the pages of this site by PageR­ank — useful!


Other articles in this topic

Using Google Data Studio to review your http to https migration

Migration from http to https can be fraught with issues you need to track and check. I looked for a way to help track migrations and give me additional insights using Google Data Studio. Read more about Using Google Data Studio to review your http to https migration

How to find insecure pages in your site before Google start penalising them

Google will be highlighting all non-secure sites from July 2018 meaning that the Insecure Content Report of Screaming Frog will be in use a lot over the next few months - I will show you what to do. Read more about How to find insecure pages in your site before Google start penalising them

How I add canonicals into Perch CMS sites

The Canonical link in a page's header lets the search engines know where the original page resides. Originally conceived for situations where articles were duplicated they would reference the original. Google tends to choose the oldest version of a page that it can find (but not the only method it uses) and any other pages with the same or very similar content are considered duplicates and will not do a well on the Search Engine Results Pages - SERPs and we want our pages to do well there for the traffic. Read more about How I add canonicals into Perch CMS sites

Using a CDN to help migrate your sites hosting

Moving a site to new hosting can be fraught with issues. Here is one technique that I find useful when moving to a website to a new hosting server. Read more about Using a CDN to help migrate your sites hosting

EU cookie consent law largely ignored

The EU has give the UK until May 28th 2012 to comply with the cookie consent law - how many of the organisations pinpointed by the ICO have met the deadline? Read more about EU cookie consent law largely ignored

HTML Test Page for CSS Style Guide

This content is used to test that css has been covered for all tags used in content. Read more about HTML Test Page for CSS Style Guide

EEUK11 report

The UK's first ExpressionEngine conference has taken place in Manchester in August 2011. I provide a report on the event itself and the surrounding activities. Read more about EEUK11 report

Assets for ExpressionEngine

Assets is a new file management add-on for ExpressionEngine and brings a new way of managing assets in your website. I installed it and built a simple image Gallery. Read more about Assets for ExpressionEngine

Responsive web design

Responsive web design has been emerging as a way forward over the past two years. Following inspiration from the way Simon Collison's crafted his personal website I have now implemented a Responsive Web Design on this, my personal website. Read more about Responsive web design


With HTML5 finally emerging from the primordial soup I thought it was time to have a look at where we have got to with fonts on the web, what today's techniques are and what is new in the world of the digital hot metal. Read more about WebFonts


Online testing suites are a very useful way of checking your website to see if it's up to scratch. I take you through Nibbler from Silktide. Read more about Nibbler

New look for 2010

I have finally taken the plunge and updated the site and have switched over to ExpressionEngine. Read more about New look for 2010